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YOU NEVER TRY YOU NEVER KNOW

Red Monkey Jeans changes name to RMC Martin Ksohoh. Martin Ksohoh of the exclusive SELEVEN GALLERY shops on the Kowloon of Hong Kong is the man behind the amazing RMC Jeans brand. The brand concept was born of Japanses influence, constructed of specially modified colored cotton, woven into selveage denim, materialized into the form of the RMC. A brand named after its creator "Martin ksohoh"

In 2002, Martin began working with engineered cotton harvested from a farm in china. The unique yellow fibre creates a very special hand feel and colour shade when woven and dyed with the indigo rope dying method. As demonstrated by the institute lepine in paris more than a decade ago, this cotton fibre allowed new processing methods to be done that were not harmful to the environment and also introduced a raw denim that retained the characteristics of rawness on the outside while the inner surface is plush, smooth and unlike any other raw jeans found in the market place.

RMC was introduced in hong kong to the lane crawford retail chain as an exclusive product, 6years ago, and has enjoyed tremendous success along with brands such as seven, fake genius, prps,paper denim,evisu and blue blood. It has performed incredibly without a markdown or discount to date. It is a very specialized product that due to nature of manufacture has a very limited supply yet has created exponential demand. The design is pure vintage art, circa the 50's and 60's, and original japanese wood block prints embroidered on a traditional 5 pocket well shaped jean allowing room for a man to breathe yet not baggy. This is the industry standard, that tapers nicely at the bottom but not pegged.

Red Monkey Jeans=RMC MARTIN KSOHOH, As RMC prepares to establish itself in the american market it has expanded its fabric offering with traditional 32inch loomed selvage denim from japan, (double ringspun, indigo rope dyed, 13.75oz premium denim). The real deal! With white selvage end to end that identifies its unique heritage. The original engineered colored cotton fabric continues to be offered in a 5 pocket premium with wave embroidered back pockets that expresses the natural beauty and inspiration of crashing waves that constantly shape the island of the rising sun. Its not too distant neighbor, hong kong, has provided a foundation for the concept that blends quality, craftmanship and honor as principles, and offers a unique choice other than that found in europe or from the saturated enviroment of so called premium american brands.

2002年に香港で人気のセレクトショップ"1001 Original inc"のであった(RED MONKEY COMPANY) RMC MARTIN KSOHOHが設立。 ブランドスローガンは " U NEVER TRY U NEVER KNOW " BY MARTIN YAT MING.

毎年フランスで行われているコットンの品評会にて3年連続で金賞を受賞しているCOLOUR COTTONを使用し,RMC MARTIN KSOHOH デニムを作るうえで難しいされていたポケットヘの完璧な刺繍の技術を開発し,1人が1パートを担当という形で究極のデニムを作り......始める。 (現在職人は8人のみ) 地元香港にて仲間のショップに少しずつ流通させ人気を博す。 そのクオリティーの高さ,完成度の高さゆえ販売当時より1度も店頭にて値下げされることのないまま完売が続く。

2005年に USA に進出。初年度にも関わらず全米にて12店舗が取り扱いを熱望。 その中でも特に高い評価を得ていた"FRED SEAGALS LA" にて2005年正月より正式に取り扱い開始。 初回入荷分即完売となる。 その後(RED MONKEY COMPANY)RMC MARTIN KSOHOH の噂は全米に広がり JAY-Z. NAS. T.I,KANEEY WEST,JAMIE FOXX.LEBRON JEAMS,CRIS BROWN,JUSTIN TIMBERLAKE.........等. 数多くの有名アーティストが様々なコンサートやアワードの授賞式等に着用して現れ、また、NASを始めとする 有名ラッパーのリリックの中にも多数登場するなど、メディアを通して更に人気を上げていった。 メディアを通して知名度は上がる一方、すべてのRMC MARTIN KSOHOH モデルが限定生産であることや、 オーナーMARTIN KSOHOHの意向により正式なカタログ、HP等は一切せず、 入手の方法などブランドの謎の多さが更に人気に拍車をかけている。そんな状況の中、現在UK,PARIS,アメリカでは、ストリートの人間の憧れのジーンズをして君臨している。

またその間2006,MARTIN KSOHOH ask MARTIN YAT MINGのYOROPIKO X NEW BALANCE (HUNGER DARGON)モデルが限定生産であること展開する:2008 SELEVEN GALLERY 香港セレクトショップ 2009 SELEVEN GALLERY TAIPEIも台湾にも拡大。 絶大な人気を誇る。